Ray Wylie Hubbard - Reel 2 Reel 4 Real Ray Wylie Hubbard

It's no disrespect to the man to not believe, in part or in whole, every word that Ray Wylie Hubbard writes, sings, or speaks—and frankly, he'd probably respect you a little less if you did. As celebrated songwriters of the outlaw poet/down-home-country-blues persuasion go, Hubbard's credibility is unimpeachable. And to be fair, even as a somewhat notorious raconteur, his overall truthiness is a lot more bankable than your average politician or fundamentalist grifter. But fold your cards every time he goes all in across a table from you, or swallow as fact every nugget of wisdom he sharpens into verse or stretches into a yarn without catching the gleam in his eye or wry tell between the lines, and odds are you've been played. But honestly, that's all just part of what makes Hubbard so damn fun.

"You know, a lot of artists when they put out a record, they go, 'This is the best record I've done up to this point,'" the Americana legend considers sagely after a pause when asked how to best sum up Reel 2 Reel 4 Real, his 20th album in a recording career stretching back to the mid-'70s. "But I'm not going to say this is the best record I've done. I'll say it's the best record I've ever heard."

No matter how many awards and Hall of Fame inductions others might honour him with—he's a member of both the Austin Music Hall of Fame and the Texas Heritage Songwriters Hall of Fame—Hubbard never swaggers or sings his own praises without keeping his tongue planted firmly in cheek.

But after brushing aside his bluff with a chuckle, Hubbard gets real. "I am very proud of it," he answers sincerely. "Everybody that played on it put a lot of work into it, and it just felt right doing it. I'm very grateful."

Set for release on 21st August 2026, with the first taste, Cassette Mix Tape, dropping on 29th May, followed later in the summer by a second single, Dog or Wolf, Reel 2 Reel 4 Real marks Hubbard's return after a two-album major-label joyride on Big Machine Records.

"They treated me great, and did everything they could," he says, "but it was kind of limited because I'm an old guy. I'm no longer a country hunk, you know?"