BIIG PIIG - 11:11 - CD [FEB 7]

CD 

Biig Piig has today announced details of her much-anticipated debut album 11:11, which will be released on RCA on February 7th 2025. The project launches officially alongside the record’s first single, ‘Favourite Girl’, having been teased with recent warmup tracks ‘4AM’ and ‘Decimal’ alongside an intimate series of short films written by Biig Piig, which will accompany the whole record.

The angel number, 11:11 symbolises enlightenment and awakening, the divine confirmation that you are on the right path. It’s a feeling Biig Piig has arrived at after a long period of constant flux, and also provides the emotional bedrock of her first album: that rare debut which is as much a life-story as it is in thrall to the present moment. “11:11 has been a recurring number throughout my life,” Biig Piig comments, “especially whilst writing this record. Whenever I see it, I take a moment to reflect and dream about the possibilities ahead. This album captures various points in my journey, symbolizing synchronicity—the idea that things happen for a reason, exactly as they should. Through the highs and lows, this process has been exactly what it needed to be. 11:11 represents my reflections over the past two years, and the grounding I’ve found along the way.”

11:11 is introduced by the effervescent first single ‘Favourite Girl’, a flirtatious and feel-good blast of funk in the face of someone holding back from commitment. Written by Biig Piig with frequent collaborators Zach Nahome and Maverick Sabre, its Barbie-esque world of bold colours and synthetic textures is more a playful moment amidst the cerebral searchings of 11:11, but likewise hinges on Biig Piig knowing herself better than anyone else. 

Biig Piig is one of Gen Z’s future-icons, with an innately adventurous spirit - musically, geographically, and emotionally - that has only sharpened with time. It’s a wild path that has already seen the Irish (via West London, Malaga and Los Angeles) artist experiment across a celebrated run of EPs, singles and creative self-discovery. Yet with co-signs ranging from Billie Eilish, Lil Nas X and the BBC Sound Poll to tours alongside the likes of Glass Animals and Jungle, her nomadic nature and boundless curiosity have ultimately centred Biig Piig right at the heart of youth culture. Debut album 11:11 was teased by its opening track ‘4AM’, an evocatively nocturnal anthem about loneliness and coming out of a negative cycle. Second teaser ‘Decimal’
raised the volume further still, summoning a powerful, bilingual female energy amidst pulsating club sounds partly inspired by Motorbass studios; founded by the late great Philippe Zdar, and firmly adding Paris to Biig Piig’s musical map.

Poised to kick off 2025 with a bang, 11:11 is a record full of cities, strangers, synchronicity, and an unflinching exploration of the self. Biig Piig’s dance-pop with a confessional flair exudes a cool confidence that only comes from the wear and tear of experience; taking in life’s chaos - mirrored in the album’s beautiful, observational artwork - but also right there with you, in the trenches of coming-of-age. An angel-hour for anyone with the occasional devil on their shoulder, 11:11 is without doubt Biig Piig’s time.

Praise for debut mixtape, Bubblegum:
“Immaculate…brims with poise and promise” - The Observer, ****
“Biig Piig is leading the charge for an alt-pop revolution” - Dork, *****
“Brilliant…Biig Piig embraces the joy of reinvention” - NME, ****
“I don’t think Biig Piig quite realizes her cultural relevance in the current climate of popular music” - Jack Saunders

Tracklist: 

1. 4AM
2. Ponytail
3. Cynical
4. Favourite Girl
5. I Keep Losing Sleep
6. 9-5
7. Decimal
8. Silhouette
9. Stay Home
10. One Way Ticket
11. Brighter Day