BigXthaPlug - Better Over Time BigXthaPlug

Currently titled Better Over Time, the album is targeting a late October release date and represents a major next chapter for BigX. Built around the idea that every action has a result, the project explores what happens after you get everything you wanted, including the pressure, sacrifice and unexpected consequences that can come with success. The album will feature collaborations with Lil Yachty, Ava Max, Babyface Ray, Lo Shimmy, Ro$ama and BellyGang Kushington.

The team is building a connected creative world around the music, with the intention of creating one album, one story and one film. The broader campaign is expected to include cinematic performance content, a connected short film and music video narrative, physical product, retail activations and immersive fan experiences.