{"product_id":"maxo-kream-o-y-n","title":"Maxo Kream - O.Y.N","description":"\u003cp\u003eHouston’s premier street griot is stepping into his most profound chapter yet with his highly anticipated upcoming album, \u003cem\u003eO.Y.N.\u003c\/em\u003e Throughout a decorated career that spans over 1.2 billion global streams and a fiercely loyal fanbase, \u003cstrong\u003eMaxo Kream\u003c\/strong\u003e—born Emekwane Ogugua Biosah, Jr.—has established himself as one of rap’s most authentic, uncompromising storytellers. From the raw trenches of Alief to the critically acclaimed triumphs of \u003cem\u003ePunken\u003c\/em\u003e, \u003cem\u003eBrandon Banks\u003c\/em\u003e, \u003cem\u003eWeight of the World\u003c\/em\u003e, and his triumphant 2024 independent pivot \u003cem\u003ePersonification\u003c\/em\u003e, Maxo has long been celebrated by Pitchfork, NPR and Complex for his cinematic, hyper-detailed world-building. Now, \u003cem\u003eO.Y.N.\u003c\/em\u003e finds the Houston icon turning his gaze inward, pairing his signature Texas grit with an expansive, global perspective that redefines his artistic boundaries.\u003c\/p\u003e\n\u003cp\u003eIf his previous work was about Maxo taking full creative control as an independent force, \u003cem\u003eO.Y.N.\u003c\/em\u003e is about him uncovering who he is at his core. Following the passing of his father, Maxo found himself searching deeper for his family origins, leading to a pivotal moment of artistic and personal rebirth. For the first time in his life, Maxo travelled to Lagos, Nigeria, anchoring his new music in a profound celebration of his Nigerian heritage. The emotional centrepiece of this journey is the JPEGMAFIA-produced single \u003cem\u003e“Time Out”\u003c\/em\u003e, an introspective track that moves away from the frantic energy of his past releases to offer a stripped-back look at love, loss and legacy. Featuring a heavy, resonant drum presence on the outro, the song’s accompanying music video was filmed on location in Lagos, capturing Maxo navigating his ancestral roots in real time.\u003c\/p\u003e\n\u003cp\u003eWhile \u003cem\u003eO.Y.N.\u003c\/em\u003e reaches new emotional depths, it doesn't sacrifice the hard-hitting, volatile street persona that made Maxo a star. The album expertly balances soul-baring vulnerability with cutting-edge hip-hop experimentation, showcasing elite chemistry with some of the genre's most forward-thinking visionaries. Look no further than \u003cem\u003e“Fake Jeezy”\u003c\/em\u003e, a collaborative explosion featuring Denzel Curry and masterminded by JPEGMAFIA. The track is a masterclass in industrial chaos, combining sharp lyricism and early-2000s trap imagery with cold, surreal visual aesthetics. This duality highlights Maxo's unique positioning in the culture as a trusted street general who can effortlessly trade bars with rap's avant-garde elite.\u003c\/p\u003e\n\u003cp\u003eFrom his early days flipping Kendrick Lamar's \u003cem\u003e“Rigamortis”\u003c\/em\u003e to sharing marquee tracks with the likes of A$AP Rocky, Travis Scott and Tyler, The Creator on hits like \u003cem\u003e“Big Persona”\u003c\/em\u003e, \u003cem\u003e“Cracc Era”\u003c\/em\u003e and \u003cem\u003e“Cracc At 15”\u003c\/em\u003e, Maxo Kream has always been a rapper's rapper. \u003cem\u003eO.Y.N.\u003c\/em\u003e represents the ultimate synthesis of this incredible journey. It is an album born from the soil of Alief but elevated by the spirit of Lagos—a raw, beautiful and heavy-hitting testament to an artist who has survived his past, honoured his losses and fully embraced his destiny.\u003c\/p\u003e\n\u003cp\u003eCover art by legendary artist \u003cstrong\u003eChito\u003c\/strong\u003e. All songs produced by \u003cstrong\u003eJPEGMAFIA\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Persona Money Global \/ EMPIRE","offers":[{"title":"Blue Jay Colored Vinyl LP","offer_id":58327758209369,"sku":"SDZ-47452","price":29.99,"currency_code":"EUR","in_stock":true},{"title":"Jewel Case CD","offer_id":58327758242137,"sku":"SDZ-47453","price":12.99,"currency_code":"EUR","in_stock":true},{"title":"Cassette - Dark Gold Colour","offer_id":58327758274905,"sku":"SDZ-47454","price":18.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/3455\/0945\/files\/SRD_20260617_1740_164344_655_v_0199316628319_003.jpg?v=1781777838","url":"https:\/\/spindizzyrecords.com\/products\/maxo-kream-o-y-n","provider":"Spindizzy Dublin","version":"1.0","type":"link"}